Sober – What Does it Mean to You?

The word “sober” has many definitions. The most prominent reference is in terms of sobriety or abstinence with regard to the consumption of illicit drugs or alcohol. By contrast, online searches for the word “sober” result in information about a computer worm, a Spanish rock band, songs by the band Tool or musical artist, Kelly Clarkson. It can also refer to a city in Spain or a reference to Elliot Sober, a philosopher of science.

Search frequency research can help make sense of all these modern variations of the word “sober”. By quantifying and ranking searches involving the word sober, researchers can better analyze the results.

Sober Living – Frequent References to this Lifestyle Choice

In Graph 1, the two most commonly queried two word combinations are “sober living” (21,857) and “sober house” (3,563). Generally, these searches lead the Internet user to networks, resources and facilities that support sobriety and addiction recovery. The large search numbers reflect the growing need for these services.

Another interesting inquiry of note is “sober vacations”, referring to Sober Vacations International, a travel network designed exclusively for individuals looking for “dry” vacations. A search for “sober day” garners information on Annual Sober Day, U.S.A. sponsored by the Brent Shapiro Foundation, as well as a popular Mr. Bundle YouTube video.

Sober - Prevalent Search Topics - Graph 1

(Continued on Graph 3 at the bottom of this page)

Top 30 two and three word combinations

	estimated searches/year across all search engines
	0		23,000
sober living	21857
sober house	3563
sober singles	3091
living sober	2341
sober living homes	2048
safe haven sober house	2013
sober day	1887
goodbye sober day	1857
sober houses	1808
sober homes	1739
sober living network	1668
sober living california	1659
sober living corona	1542
sober living san bernardino	1466
sober housing	1306
staying sober	1052
clean and sober	1011
sober vacations	947
sober riders	930
sober living facility	926
sober worm	863
sober dating	840
sober living house	809
sober companion	788
clean sober	766
sober live	757
sober living los angeles	751
sober living ventura	687
first step sober house	586
definition of sober	567
	0		23,000

Sober Singles – Criteria for Success Internet Dating

It seems only logical that with the recent popularity of Internet dating, websites for “sober singles” would be part of this growing online industry. This is confirmed in Graph 1, where “sober singles” is the third most frequently searched phrase with 3,091 queries. Additionally, “sober” was the fourth most frequently used word in searches, as evidenced in Graph 2.

Other searches of interest include “sober patch”, with 122 queries, a search for a supposed herbal cure for hangovers.

Sober Market Research - Graph 2

Top 100 words used in sober searches
(Top 1000 can be found at Top 100 sober exact phrases and top 1,000 concepts/words. - Graph 5)

	estimated searches/year across all search engines
	0		25,000
living	24209
house	4588
homes	3807
singles	3095
california	2182
san	2137
safe	2084
how	2032
houses	1926
day	1911
goodbye	1858
clean	1787
network	1679
corona	1544
bernardino	1471
housing	1335
staying	1060
sea	952
vacations	948
riders	935
facility	927
quickly	922
ventura	915
los	886
angeles	876
worm	875
dating	866
companion	789
live	786
county	638
video	624
step	596
first	588
beach	580
home	576
definition	574
delray	562
elliott	559
view	551
ocean	549
co	522
ed	513
virus	503
diego	480
get	479
environments	476
ca	470
months	460
activities	419
city	408
minneapolis	379
companions	374
buddy	367
seether	367
long	352
stained	341
book	282
denver	279
men	275
transitional	273
florida	256
buddies	244
christian	238
mens	223
available	221
paige	220
women	214
boston	211
it	206
community	206
mass	198
oregon	191
portland	190
free	187
takes	183
jennifer	172
valley	165
way	159
support	150
shirts	148
structure	146
agoura	145
start	139
patch	133
college	131
simi	130
dallas	128
best	127
new	125
island	123
ny	122
jose	121
reunion	119
communities	116
residence	115
environment	115
coed	114
scranton	113
drunk	112
cover	111
gifts	111
	0		25,000

Montreal, Canada Becoming the Hub of Addiction Research

At Clear Haven Center, a renowned Montreal, Canada drug and alcohol rehabilitation facility, addictions research is continually improving. New forms of study include search frequency research. Using the results of this research, the addictions specialists at Clear Haven can continue to keep abreast of trends and developments in addictions and, subsequently, improve and adjust philosophies and treatment methods.

Sober - Prevalent Search Topics, Continued - Graph 3

Top 31 - 100 two and three word combinations
(Top 30 are in Graph 1 above)

	estimated searches/year across all search engines
	50		580
sober video	563
elliott sober	559
clean sober housing	554
ocean view sober living	549
sober houses in delray	512
get sober	473
sober virus	473
sober living home	447
sober activities	415
sober city	390
san diego sober living	375
sober companions	374
sober buddy	367
seether sober	367
sober city minneapolis	367
sober living ventura county	365
sober houses denver	275
living sober book	274
stained sober	256
sober buddies	244
christian sober living	224
mens sober living	221
sober living house florida	192
clean sober living	191
sober living community	185
sober living boston mass	183
sober t shirts	147
sober living homes california	147
structure sober houses	146
sober support	145
sober college	131
paige sober	129
sober patch	122
reunion sober living	119
sober living environment	115
sober communities	111
sober cover	110
gifts for the sober	110
sober living houses	98
sober home	97
sober living dallas	92
oceanside ca sober living	91
garrity house sober	91
stay sober	90
symbol for sober	86
bakersfield sober living	83
sick sober and sorry	82
seldom sober	81
sober living corona california	79
sober t shirt	78
sober up quicker	76
sober ventura county	74
sober housing los angeles	74
sober virus removal	74
sober bbw	74
sober jennifer paige	73
sober stained	73
sober grad	73
bakersfield sober living homes	73
days sober	62
women sober	59
stone cold sober	57
jennifer paige sober	55
safe haven sober homes	55
women sober living	55
requirements for sober house	55
30 days sober	55
sober living in laguna	55
sober living lancaster california	55
getting sober	52
	50		580